https://www.plan-c.berlin/home daily 1.0 2026-02-04 https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605265272794-AI6MSUO8XYQUFPIF4TIN/Airbnb_Logo_Be%25CC%2581lo.svg.jpg Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/7c53259e-8f5d-4026-94ff-3eb598c1a259/squarespace-logo-horizontal-black.png Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1761120795171-FHYIR3CQAHG17HX5EDLF/Mymuesli%2BLogo.png Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1655712813930-OGGCUGX2QAV7EZVO7ZI7/peakon-vector-logo.jpg Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1655712769538-P7ZYZPW7383W601U8YS5/oetker-digital-logo-idi1uynz6b.jpg Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605265498767-MTYOKQ54G8BCP9TMW5HB/google-logo-black-transparent.jpg Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605264723968-QBFLKALD1P5JWRPLMARG/pngfind.com-husky-logo-png-5335020.jpg Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605264695408-001DNGT8D5MUZZL4149F/pngegg.jpg Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605264434296-DBDSAJM57MCPS0FUJI9V/Danone%2BLogo.jpg Carolin Sandfort KSK https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1767873605802-9WFNAVPD16M8G3MFNT2M/unsplash-image-fMD_Cru6OTk.jpg Carolin Sandfort KSK - What I am Brand & Communication Concept Specialist I develop the conceptual foundation of brand communication — from narratives and messaging systems to tone of voice principles that ensure clarity and consistency across touchpoints. My work focuses on language, structure and meaning, creating communication concepts that help brands express complex ideas in a clear and human way. Narrative & Messaging Architect I uncover patterns in language, perception and audience insight, and translate them into coherent narratives and messaging frameworks. These concepts guide how brands communicate, helping teams align content and messages around a shared understanding and direction. Editorial & Content Framework Builder I create editorial guidelines and content structures that support consistent communication across channels and formats. My role is to define the conceptual and editorial groundwork; implementation and execution are typically handled by internal teams or external partners. https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1767873857268-YEBH0599O48QP81W27A5/unsplash-image-TamMbr4okv4.jpg Carolin Sandfort KSK - Multidisciplinary Brand & Communication Expertise With over 18 years of experience across consumer, technology and platform businesses, I support companies by building strong conceptual foundations for their brand and communication. My work combines qualitative insight, language and structure. I focus on the thinking behind communication — developing narratives, messaging systems and tonal frameworks that help brands communicate with clarity and consistency across markets and touchpoints. I work independently and at concept level. Implementation, execution and organisational topics are typically handled by internal teams or external partners. https://www.plan-c.berlin/carolinsandfort daily 0.75 2025-10-27 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Carolin Sandfort https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Carolin Sandfort https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Carolin Sandfort https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Carolin Sandfort https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605265272794-AI6MSUO8XYQUFPIF4TIN/Airbnb_Logo_Be%25CC%2581lo.svg.jpg Carolin Sandfort Airbnb is a community marketplace for accomodations https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605264695408-001DNGT8D5MUZZL4149F/pngegg.jpg Carolin Sandfort Udacity Online learning platform https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605264723968-QBFLKALD1P5JWRPLMARG/pngfind.com-husky-logo-png-5335020.jpg Carolin Sandfort Rover.com dog sitting marketplace https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605264434296-DBDSAJM57MCPS0FUJI9V/Danone%2BLogo.jpg Carolin Sandfort Danone https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1655712813930-OGGCUGX2QAV7EZVO7ZI7/peakon-vector-logo.jpg Carolin Sandfort Peakon is an employee engagement tool https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1605265498767-MTYOKQ54G8BCP9TMW5HB/google-logo-black-transparent.jpg Carolin Sandfort Google https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/7c53259e-8f5d-4026-94ff-3eb598c1a259/squarespace-logo-horizontal-black.png Carolin Sandfort squarespace https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1655712769538-P7ZYZPW7383W601U8YS5/oetker-digital-logo-idi1uynz6b.jpg Carolin Sandfort Oetker digital https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1761120795171-FHYIR3CQAHG17HX5EDLF/Mymuesli%2BLogo.png Carolin Sandfort mymuesli https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/31e03541-ced7-49cf-9703-9fc0d0d26b3b/Genui.png Carolin Sandfort Genui Private Equity https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1761120815849-B4HJ7ACLMOX76GW0MQOH/Armira.png Carolin Sandfort https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1634115088736-MDC6X0OPGPNYLAJF8E1U/Brand%2BPerformance%2BMarketing https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1634116189560-H6LMOI25TSFFU9HFNE1Z/Media%252BStrategy%252BMarketing%252BStrategy https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1741183304730-UJGF33Y9VDF7TKX6LEPL/unsplash-image-TamMbr4okv4.jpg https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1741184779760-KSHPWXSALHL4KBRX57EN/unsplash-image-5U_28ojjgms.jpg https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1741184906017-O8EWJ0QVQX24V4IF2V9P/unsplash-image-7okkFhxrxNw.jpg https://www.plan-c.berlin/privacypolicy daily 0.75 2021-04-25 https://www.plan-c.berlin/about daily 0.75 2022-08-29 https://www.plan-c.berlin/my-approach daily 0.75 2025-06-16 https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1743504854189-N9JE0C9SI6X48RULKDEX/unsplash-image-DK8jXx1B-1c.jpg https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1743505364419-FYW9GCNLDZOMZL1332R7/unsplash-image-OhJmwB4XWLE.jpg https://images.squarespace-cdn.com/content/v1/5fad09a6d1200b5ef8869046/1743505403795-6S1KU10SKC9YX3VW9Y31/unsplash-image-rTh0MTRz0T4.jpg