Brand & Communication Concepts for Ambitious B2C Companies
I’m an independent brand and communication concept specialist working with companies of different sizes and stages.
Over the past 18 years, my work has focused on developing clear narratives, messaging systems and tonal principles that shape how brands communicate and connect with people. I work with language, structure and insight to translate complex topics into clear and consistent communication.
What excites me is uncovering meaningful insights, creating clarity and shaping communication concepts rooted in storytelling — helping brands express what they stand for in a way that is human, relevant and understandable.
What I am
Brand & Communication Concept Specialist
I develop the conceptual foundation of brand communication — from narratives and messaging systems to tone of voice principles that ensure clarity and consistency across touchpoints.
My work focuses on language, structure and meaning, creating communication concepts that help brands express complex ideas in a clear and human way.
Narrative & Messaging Architect
I uncover patterns in language, perception and audience insight, and translate them into coherent narratives and messaging frameworks.
These concepts guide how brands communicate, helping teams align content and messages around a shared understanding and direction.
Editorial & Content Framework Builder
I create editorial guidelines and content structures that support consistent communication across channels and formats.
My role is to define the conceptual and editorial groundwork; implementation and execution are typically handled by internal teams or external partners.
Multidisciplinary Brand & Communication Expertise
With over 18 years of experience across consumer, technology and platform businesses, I support companies by building strong conceptual foundations for their brand and communication.
My work combines qualitative insight, language and structure. I focus on the thinking behind communication — developing narratives, messaging systems and tonal frameworks that help brands communicate with clarity and consistency across markets and touchpoints.
I work independently and at concept level. Implementation, execution and organisational topics are typically handled by internal teams or external partners.
